Creating a mission statement is an important part of defining the purpose and direction of a business. Here are some steps for solo entrepreneurs to create a mission statement:
A mission statement does not have to be complex. In fact, keeping a simple mission statement is very powerful.
Consider the following mission statement: We will accomplish X by Y because of Z.
- X is the top 3 economic objectives you’d like to achieve
- Y is the deadline
- Z is how your customers will benefit because you accomplish X
Here’s an example for an SEO company.
We will accomplish:
- 500 monthly $1000 recurring revenue subscriptions
- 10,000 book sales
- 20 consulting projects
by June 2024 so our customers’ websites bring in 10x more revenue than they did previously.